BookMachine Unplugged 2019: Talking Marcomms
Campaigns that don’t cost the earth – compelling marketing and publicity on a shoestring budget.
The majority of marketing and publicity departments in book publishing work on very modest budgets. And while there are plenty of inspiring marketing and publicity campaigns that deliver great results, how many of them can you realistically expect to deliver? Even the ones that purport to be “low cost” are often not.
Our panel of experienced publicists and marketers will talk through three case studies of genuinely small or non-existent budgets. Each practical example will show how you can harness the latest techniques to boost the profile and sales of the books you publish, but without costing a fortune.
Wednesday 3rd July from 6.30pm in the Cocktail lounge at The Century Club. Free for Century Club members.