TALK: An Evening with Whispering Bob Harris OBE

TALK: An Evening with Whispering Bob Harris OBE

Century Club have partnered with soundlounge - one of the most respected Music Consultancies in the industry - to bring you a series of fireside chats with the legendary Whispering Bob Harris OBE, who is now a fully-fledged soundlounge Music Supervisor.

In this event Bob will discuss the monumental part music has to play within advertising with leading industry experts – from Neuroscientists to leading TV Producers.

Guest Speakers include:

Les Binet “My job is to understand how ads work and how to make them work better. We used to think advertising was all about getting a message across, but we now know that how you make people feel is often more important than what you say. That’s why music is so important in advertising. Get it right, and you can increase your selling power dramatically”.
Tara Austin “When we think of music as a behavioural science, it’s important to understand the true richness that sound delivers. High quality music production is vital when thinking about how people consume ads – authentic sound delivers authentic messaging”.

Tara Austin “When we think of music as a behavioural science, it’s important to understand the true richness that sound delivers. High quality music production is vital when thinking about how people consume ads – authentic sound delivers authentic messaging”.

And a special performance by:

Cassa Jackson is a talented 21-year old singer-songwriter with a soulful edge. So far in her career, she has reached the final of the SongAcademy Songwriter of the Year Competition and performed to over 40,000 people at Colour Day Festival in Athens.

Graham Gouldman joins Cassa on stage exclusively for the event. He is a songwriter, musician, front man, and founding member of legendary English band, 10cc.

In a career spanning over 50 years, Graham has been responsible for writing some of pop music’s most well-known songs. Most notably, his hit ‘I’m Not in Love’ has appeared in many commercials & films since it’s release in 1975 and of which went on to win three Ivor Novello Awards.
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